To tell you the truth, I wasn't aware that the rebrand was supposed to be a reimagining of a corporation's products/services. So I simply revamped a logotype for the Toyota Prius. While I am quite fond of the Prius, there are some visual issues that could be improved. The new logo is intended to communicate the duality of the old and new in the car's technology. Serif with Sans serif. All in a dynamic diagonal slash. The original logotype is included below.
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